Toward the Creation of New Business

While focusing on the commercialization of all-solid-state batteries, we will create new business themes based on customer challenges by leveraging group synergies

Maxell Medium-Term Management Plan MEX26 policies

The New Business Producing Division has set our sights on the feature to be realized in 2030. In order to achieve this, the basic policy of MEX26 is to promote early development and commercialization of themes that solve customer issues, as well as the creation of new development themes through lean canvas.

Furthermore, by leveraging the synergy effects of diverse businesses within the whole group, we aim to create and develop new businesses and technologies, thereby enhancing the value of the Maxell brand.

Key objective

• Transition from a product-out development approach to a problem-solving development approach (social issues, customer issues)
• Technology development that contributes to the resolution of social issues (contributions that range from the individual through to lifestyles through to a global scale)

Social issues			Solutions	Innovations
People	• Declining birthrate and aging population • Measures for infectious diseases		• Improvement of healthcare efficiency  Implant treatment  Contactless diagnoses	• Battery design: All-solid-state batteries • Analysis technologies: Sensing devices (early diagnosis of dementia etc.)
Environment	• Natural disasters • Climate change		• Carbon neutrality  CO2 capture  Mobility efficiency	• Electrode design: CO2 recycling system • Molding technology: Foam molding • Optical design: Next-generation HUD (Head Up Display)
Industry	• Declining labor force population • Energy problems		• Maintenance-free  Increase of communication speed  Heat resistance, long life, small size	• Dispersion technology: EMC countermeasure materials • Battery design: All-solid-state batteries • Material design: MID∗1 products

∗ Molded Interconnect Device

Status of activities for new business creation

• Implement phase management in accordance with each development stage (business development → product development → commercialization)
• Aim to commercialize new businesses in product development phase (customer validation stage) during MEX26